Natasa Maraka is Director and Head of Change Management at PwC Greece, where she leads AI adoption and business transformation initiatives for major organizations across Greece. With more than 19 years of international consulting experience, including 15 years in London supporting FTSE 100 companies, she specializes in helping organizations navigate digital and AI-driven change. Having established and grown PwC Greece’s Change Management practice, she now leads AI adoption programs for some of the country’s most prominent organizations. Natasa is passionate about innovation, digital transformation, and empowering people to succeed in an AI-enabled future.
